BMW

Worked with Permatic Prime in 2017 in order to shoot a commercial for the BMW brand as a director. Here, you can see the short version of the video clip, directed for BMW, as well as the long version.

This film is a special commercial operation for BMW

presenting their X1 SUV car model.

We shot in the Swiss countryside for 3 weeks, looking for the best light and the best weather for the outdoor shots.

The film was not broadcast on TV or in theater, it was an internal campaign to highlight the services and the quality of the car.

This has been the longest and most challenging campaign I have done so far. I spent as much time reassuring my client than leading the team.

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