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SK-II

SK-II is a Japanese beauty brand. BETC France chose me to create and conceptualize a Japanese ad for one of their face creams. 

SK-II's journey and Indiana Jones

During my creative process he had several drafts and ideas. The one that caught there attention was the idea of a young girl in a cave looking for the cream on a sacred stela.
The premise of the story was a nod to the first part of the Indiana Jones series directed by Steven Spielberg.

A fantastic metaphor then takes place, the cave embodies pollution, bad days, and a dark and aggressive environment. Our heroine advances until she finds the liberating treasure, a cream that refreshes and brings you back to a purer life.

Once the cream is found and applied, the cave disappears. It then becomes a fresh solution for your daily life.

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