SK-II
SK-II is a Japanese beauty brand. BETC France chose me to create and conceptualize a Japanese ad for one of their face creams.
SK-II's journey and Indiana Jones
During my creative process he had several drafts and ideas. The one that caught there attention was the idea of a young girl in a cave looking for the cream on a sacred stela.
The premise of the story was a nod to the first part of the Indiana Jones series directed by Steven Spielberg.
A fantastic metaphor then takes place, the cave embodies pollution, bad days, and a dark and aggressive environment. Our heroine advances until she finds the liberating treasure, a cream that refreshes and brings you back to a purer life.
Once the cream is found and applied, the cave disappears. It then becomes a fresh solution for your daily life.